Get Salesforce for your unit
Are you an IU marketing or communications professional looking to leverage email marketing for your unit? University Communications and Marketing (UCM) can set you up with the Salesforce tools and train you to use it.
Email marketing and the IU brand
IU units send millions of emails a year. This is a great opportunity to increase recognition of the IU brand and to represent it consistently.
For this reason, it’s important to keep IU brand guidelines in mind whenever creating an email, newsletter, or email marketing campaign for your unit.
Use the resources below to make sure your email marketing efforts align with IU brand guidelines:
- IU editorial style and style guide Follow the IU editorial style and the IU web style guide when writing email content.
- Design guidelines Use IU brand fonts, colors, graphic elements, and photography in your emails.
- Create an email signature Build a custom IU email signature to promote the IU brand in your daily email communications.