User guide

This resource gives you the flexibility to create campaign landing pages that allow creativity within the design while maintaining the IU brand's look-and-feel.

Basically, it is:

• A customizable content type within the IU WCMS.
• A set of tools/applications to help install, update, and manage campaign pages.
• A set of components built to help you master best practices for campaigns.

There are multiple reasons to use this tool:

• It specifically supports campaign goals.
• It can be installed into any WCMS site, whether or not it is an IU Web Framework site.
• It is clean, lightweight, and easy to customize.
• It has a set of automation tools to help install, manage, and customize components.
• It's dedicated to easily creating landing pages with flexibility in design and consistency with the IU brand.

Check out these examples of Campaign Template pages.

Best practice is to use a dedicated folder on your WCMS site for your campaign. If you don't have one, create one.

After you've installed the Campaign Template content type as outlined in the following panel, you're ready to go.

Just click on your campaign folder, select Add Content from the topline menu, and choose "Campaign" under the dropdown menu to start your Campaign Template page.

• Install the Campaign Template

  Use the tools to automate setups in your WCMS sites.

• Use components

  Get details and tips about each component in the Campaign Template content type.

• Customize your page

  Learn how to customize components and find other resources for developers.

• Include analytics

  Learn about the options for embedding analytics code into your campaign pages.

• Set up the branding bar

  The branding bar defaults to the IU trident and "Indiana University," but you can customize it to your needs.