Designing for the IU brand
More than meets the eye
Our artistic expression is as important as the words we use. Visuals position the brand, set the mood for communications, and contribute to how our audiences feel when engaging with the university. We want you to be confident in the way you put the IU brand into action. With this practical set of tools, you have the freedom to create materials that showcase your school, unit, or department’s distinct personality.
Bring On Tomorrow toolkit
From email signatures to Zoom backgrounds to print ads, our downloadable templates make it easy for you to incorporate Bring on Tomorrow into your marketing and communications materials.
Visual language resources
Our visual language resources ensure consistency while providing the space for creativity.
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IU's logo and marks
The IU logo and other symbolic marks are critical signifiers of the IU brand, so use them wisely.
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Color
Color is one of our most identifiable visual elements. Explore IU’s primary, secondary, and utility color palettes.
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Typography
We can say a lot with our choice of type. Learn about our brand typography basics.