Our brand type
Reinforcing our brand identity with fonts
We use our core brand fonts to not only deliver our message, but to identify our brand in a memorable and consistent way. These type choices reflect our brand’s personality, and can be used to tackle most of your marketing and communications needs.
IU's primary typeface is Benton Sans, a strong, modern, and simple typeface. It is our workhorse typeface and should be your go-to pick for compositions where you are only using a single typeface. Benton Sans can be used for headlines, subheads, and body copy.
- Benton Sans Regular
- To be used for body copy and subheads.
- Benton Sans Medium
- To be used for body copy and subheads.
- Benton Sans Bold
- To be used for headings and subheads.
The condensed version of Benton Sans is great for situations where space is at a premium. It works well for headlines and subheads, and looks particularly good when set in all uppercase. Don't use Benton Sans Condensed for body copy.
When creating materials in the style of the Bring On Tomorrow campaign, always use Benton Sans Condensed Black for your headlines.
- Benton Sans Condensed Regular
- To be used for labels and subheads.
- Benton Sans Condensed Medium
- To be used for labels and subheads.
- Benton Sans Condensed Bold
- To be used for headlines and subheads.
- Benton Sans Condensed Black
- To be used for headlines in the Bring on Tomorrow campaign.
Download the Benton Sans Condensed family
Georgia Pro is a traditional serif font that is familiar and confident, yet not overly assertive. It feels elegant, yet sturdy. Georgia pro is best used for headlines, subheads, body copy, and pull quotes.
- Georgia Pro Regular
- To be used for body copy, headers, and subheads.
- Georgia Pro Italic
- To be used for pull quotes and subheads.
- Georgia Pro Bold
- To be used for headers and subheads.