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Campaign template

Hero component

Begin your campaign pages with a Hero component. It can have left-aligned text (the most common) or centered text. If you use a button or plain link in your hero, make sure it is a clear call-to-action motivator.

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  • heading

    title

    The "heading" field in the Interactive Panel component is a broad topic that can apply to several subtopics, while the "title" field is the headline for the panel's text and links to a page on that subtopic, as shown in the next two panels.

  • Brand strategy

    A refined approach

    This is an example of what goes into the "heading" field (the broad topic) vs. the "title" field (the specific subtopic). The "Brand strategy" heading represents an entire suite of pages; this title and its link go to the "refined approach" page in that group.

  • Brand strategy

    Campaigns 101

    Your panels can relate to different topics entirely or to the same one, as we did here. This panel's link goes to the campaigns page within the Brand Strategy suite of pages. NOTE: Panels should be of similar lengths for a consistent look.

Source: The IU WCMS page

Billboard component

The biggest difference between the Billboard component and the Hero component is that you can put the image for the billboard on the left side of the page, as shown here. You can use a button or a plain link; we used the latter.

Learn about images

Never were the university's responsibilities for the development of character of greater significance than at the present hour.

Herman B Wells President emeritus, Indiana University

Fake form for review purposes only

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